Tuesday, October 1, 2013

Is healthy food a must ?

McDonalds pledges healthful meal options

09/27/2013 10:58:00 AM
Pamela Riemenschneider

New Happy MealMcDonalds Corp. wants to know if consumers want 
a salad — or fruit — with their meal in lieu of less 
nutritious side options.

The Oak Brook, Ill.-based company partnered with 
the Alliance for a Healthier Generation and American 
Heart Association to offer more fruit and vegetable 
options with its meals. The options are available in 
20 of the restaurant’s largest markets, representing 
85% of the company’s global sales, according to a 
news release.

The company committed to providing customers “a choice of side salad, fruit or vegetable as a 
substitute for french-fries in value meals” but specified that salad, fruit or vegetable options would 
vary depending on the participating market.

The company also made changes to its Happy Meal policy, removing sodas as options advertised 
in stores and in the marketplace. Patrons can still order soda with a Happy Meal, however.

McDonalds plans to include nutrition and well-being messages on Happy Meal boxes and bag 
panels, and ensure all ads aimed at children will “include a fun nutrition or children’s well-being 
message. ” New packaging will “generate excitement for fruit, vegetable, low/reduced calorie dairy 
or water options for kids,” according to a news release.

Click here to learn more about this article.

Source: Pamela Riemenschneider, The Packer, 27/09/2103.

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